Catalog Course Search Details

 Department:    BUS

 Course #:    240

 Credits:    5

 Variable:     No

 IUs:    5

 CIP:    520101

 EPC:    n/a

 REV:    2021

 Course Description  

Introduction to the marketing of goods and services in a free enterprise system and the role of marketing in society. Topics include the marketing environment, marketing functions in manufacturing, retailing and service industries, market analysis including buyer behavior and market segmentation, marketing mix policies, advertising, pricing and public and legal policies that impact marketing. This course provides a valuable background both for students intending to transfer to 4 year business programs and for business owners wishing to improve their knowledge of marketing practices

 Prerequisite  

Prerequisite: None.

Contact Hours (based on 11 week quarter)

Lecture: 55

Lab: 0

Other: 0

Systems: 0

Clinical: 0

Intent: Distribution Requirement(s) Status:  

Academic Elective  

Equivalencies At Other Institutions

Learning Outcomes

After completing this course, the student will be able to:

1. To understand marketing's role in a free enterprise economic system.
2. To understand the marketing functions in manufacturing, wholesaling, retailing, and service industries.
3. To identify the controllable and uncontrollable factors affecting the marketing environment.

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

Course Contents

1. Historical background of the field of marketing
2. Producat development
3. Pricing
4. Wholesaling
5. Retailing
6. Promotion/Advertising
7. Mass merchandising
8. International marketing strategies
9. Careers in marketing