Course Title: Search Engine Optimization
Title Abbreviation: SRCH ENGINE OPTIMIZATION
Department: MIT
Course #: 260
Credits: 5
Variable: No
IUs: 5
CIP: 110801
EPC: 524
REV: 2018
Course Description
Learn essential tips and search engine optimization techniques. Improve the number and quality of visitors to a Web site as well as the Web site's ranking on the most popular search engines.
Prerequisite
Prerequisite: Strongly recommended: Computer literacy and file management skills.
Contact Hours (based on 11 week quarter)
Lecture: 55
Lab: 0
Other: 0
Systems: 0
Clinical: 0
Intent: Distribution Requirement(s) Status:
Vocational Preparatory Required for ATA degree, Required for certificate
Equivalencies At Other Institutions
Learning Outcomes
After completing this course, the student will be able to:
General Education Learning Values & Outcomes
Revised August 2008 and affects outlines for 2008 year 1 and later.
1. Information Literacy
Definition: Recognizing when information is needed and have the ability to locate, evaluate, and use effectively the needed information.
Outcomes: Students will be able to . . . 1.1 Determine the extent of information needed. 1.4 Evaluate issues (for example economic, legal, historic, social) surrounding the use of information. 1.5 Effectively integrate and use information ethically and legally to accomplish a specific purpose.
2. Critical Thinking
Definition: The ability to think critically about the nature of knowledge within a discipline and about the ways in which that knowledge is constructed and validated and to be sensitive to the ways these processes often vary among disciplines.
Outcomes: Students will be able to . . . 2.1 Identify and express concepts, terms, and facts related to a specific discipline. 2.3 Identify, interpret, and evaluate pertinent data and previous experience to reach conclusions. 2.6 Recognize how the value and biases in different disciplines can affect the ways in which data is analyzed. 2.8 Describe how one’s own preconceptions, biases and values affect one’s response to new and ambiguous situations. 2.9 Apply and/or create problem-solving strategies to successfully adapt to unpredictable and/or changing environments.
3. Communication
Definition: Understanding and producing effective written, spoken, visual, and non-verbal communication.
Outcomes: Students will be able to . . . 3.4 Produce academic and/or professional writing and integrate it into written and spoken projects. 3.7 Adapt communication to diverse audiences and media.
4. Community & Cultural Diversity
Definition: Recognizing the value of human communities and cultures from multiple perspectives through a critical understanding of their similarities and differences.
Outcomes: Students will be able to . . . 4.4 Demonstrate effective communication across differences in human communities and cultures. 4.6 Utilize ethical practice in relation to diverse communities and cultures for the promotion of equity and social justice.
6. Individual Awareness & Responsibility
Definition: Understanding, managing, and taking responsibility for one’s learning and behavior in varied and changing environments.
Outcomes: Students will be able to . . . 6.3 Apply successful organizational strategies of planning, goal setting, prioritizing, resolving conflict, and managing time to specific goals and/or projects.
7. Aesthetics & Creativity
Definition: Interpreting human experience through engagement with creative processes and aesthetic principles.
Outcomes: Students will be able to . . . 7.1 Demonstrate an understanding of the creative process. 7.2 Demonstrate knowledge of aesthetic principles. 7.3 Use knowledge of creative processes and aesthetic principles to understand humans and the world around them. 7.4 Demonstrate an understanding of the role of arts and creative expression in societies.
10. Technology
Definition: Understanding the role of technology in society and using technology appropriately and effectively.
Outcomes: Students will be able to . . . 10.3 Use technology appropriate to the context and task to effectively retrieve and manage information, solve problems, and facilitate communication.
Course Contents
