Catalog Course Search Details

 Department:    MIT

 Course #:    260

 Credits:    5

 Variable:     No

 IUs:    5

 CIP:    110801

 EPC:    524

 REV:    2019

 Course Description  

Learn essential tips and search engine optimization techniques. Improve the number and quality of visitors to a Web site as well as the Web site's ranking on the most popular search engines.

 Prerequisite  

Prerequisite: Strongly recommended: Computer literacy and file management skills.

Contact Hours (based on 11 week quarter)

Lecture: 55

Lab: 0

Other: 0

Systems: 0

Clinical: 0

Intent: Distribution Requirement(s) Status:  

Vocational Preparatory Required for ATA degree, Required for certificate  

Equivalencies At Other Institutions

Learning Outcomes

After completing this course, the student will be able to:

1. Understand search engine optimization and marketing.
2. Understand the needs and mind of a searcher.
3. Understand how searchers, search engines and Web sites work together.
4. Explain how search engines and directories crawl, index and rank pages.
5. Use browser search tool bars.
6. Conduct keyword research and project management.
7. Create search friendly Web sites.

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

Course Contents

1. Search engine optimization.
2. Search engine marketing.
3. Searchers.
4. Search engines and directories.
5. Search engine tools.
6. Keyword research.
7. Search friendly Web sites.
8. Submitting and monitoring page rank.