This course has been changed from the previous catalog, the changed field(s) are
highlighted in red:
Marketing for Managers
MARKETING FOR MANAGERS
Discover the ways in which key marketing concepts come together to form a marketing plan. Investigate the ways in which technology and social media are shaping customer and consumer marketing. Analyze ways in which organizations allocate resources to marketing activities and how the effectiveness of these activities is assessed. Examine how bias can influence marketing decision making and develop mitigating solutions.
Prerequisite: BASAM Director permission.
Contact Hours (based on 11 week quarter)
Distribution Requirement(s) Status:
Equivalencies At Other Institutions
After completing this course, the student will be able to:
General Education Learning Values & Outcomes
Revised August 2008 and affects outlines for 2008 year 1 and later.
Mount Vernon Campus
2405 East College Way
Mount Vernon, WA 98273
English (360) 416-7600
Español (360) 416-7600 ext.8
(TTY) (360) 416-7718
Whidbey Island Campus
1900 SE Pioneer
Oak Harbor, WA 98277
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