This course has been changed from the previous catalog, the changed field(s) are highlighted in red:
Course Title: Marketing for Managers
Title Abbreviation: MARKETING FOR MANAGERS
Department: BASAM
Course #: 324
Credits: 5
Variable: No
IUs: 5
CIP: 520201
EPC: 50B
REV: 2021
Course Description
Discover the ways in which key marketing concepts come together to form a marketing plan. Investigate the ways in which technology and social media are shaping customer and consumer marketing. Analyze ways in which organizations allocate resources to marketing activities and how the effectiveness of these activities is assessed. Examine how bias can influence marketing decision making and develop mitigating solutions.
Prerequisite
Prerequisite: BASAM Director permission.
Contact Hours (based on 11 week quarter)
Lecture: 55
Lab: 0
Other: 0
Systems: 0
Clinical: 0
Intent: Distribution Requirement(s) Status:
Vocational Preparatory N/A
Equivalencies At Other Institutions
Learning Outcomes
After completing this course, the student will be able to:
General Education Learning Values & Outcomes
Revised August 2008 and affects outlines for 2008 year 1 and later.
Course Contents