Skagit Valley College

Catalog Course Search Details

This course has been changed from the previous catalog, the changed field(s) are highlighted in red:

 Course Title:   Marketing for Managers

 Title Abbreviation:   MARKETING FOR MANAGERS

 Department:    BASAM

 Course #:    324

 Credits:    5

 Variable:     No

 IUs:    5

 CIP:    520201

 EPC:    50B

 REV:    2021

 Course Description  

Discover the ways in which key marketing concepts come together to form a marketing plan. Investigate the ways in which technology and social media are shaping customer and consumer marketing. Analyze ways in which organizations allocate resources to marketing activities and how the effectiveness of these activities is assessed. Examine how bias can influence marketing decision making and develop mitigating solutions.


Prerequisite: BASAM Director permission.

Additional Course Details

Contact Hours (based on 11 week quarter)

Lecture: 55

Lab: 0

Other: 0

Systems: 0

Clinical: 0

Intent: Distribution Requirement(s) Status:  

Vocational Preparatory N/A  

Equivalencies At Other Institutions

Other Institution Equivalencies Table
Institution Course # Remarks

Learning Outcomes

After completing this course, the student will be able to:

  1. Integrate key marketing concepts by formulating a comprehensive marketing plan.
  2. Assess the impact of technology and digital media on the democratization of marketing by comparing and contrasting historic and contemporary marketing activity.
  3. Analyze the purpose of marketing in student's chosen field by critiquing its application in their field of interest.
  4. Express the relevance of measuring marketing effectiveness by using measures applicable to student's field of interest.
  5. Evaluate the correlations between managerial bias and marketing effectiveness by researching its impact in student's chosen field of interest.

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

Course Contents

  1. Major concepts in the tools, history, and trends of marketing.
  2. Marketing activities and the relationships and links with other internal and external business functions.
  3. The impact of social media on consumer behavior on the democratization of marketing, including data privacy issues.
  4. The ways in which marketing decisions can influence and impact social and environmental outcomes.
  5. Marketing planning, research, and strategies spanning from the initial product or service concept to the final sale.
  6. Product offerings and present strategies for improved competitive position, including relationships to social and environmental considerations.
  7. Measures to assess the effectiveness of marketing activities.