Catalog Course Search Details

 Department:    BUS

 Course #:    122

 Credits:    5

 Variable:     No

 IUs:    5

 CIP:    521401

 EPC:    245

 REV:    2024

 Course Description  

The use of social networks, online communities, or other online collaborative media for advertising, marketing, sales, public relations or customer service. Popular online digital technologies will be used to design an effective social media marketing campaign.

 Prerequisite  

Prerequisite: None.

Contact Hours (based on 11 week quarter)

Lecture: 55

Lab: 0

Other: 0

Systems: 0

Clinical: 0

Intent: Distribution Requirement(s) Status:  

Vocational Supplementary N/A  

Equivalencies At Other Institutions

Learning Outcomes

After completing this course, the student will be able to:

1. Define social media marketing
2. Explain why social media is important
3. Describe how to create social media strategies
4. Produce an effective social media marketing campaign
5. Identify a target market
6. Demonstrate the use of popular social media technologies
7. Measure key performance indicators

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

Course Contents

1. Current social media technologies
2. Social media marketing campaigns
3. Social media monitoring