Catalog Course Search Details

 Department:    HCM

 Course #:    327

 Credits:    5

 Variable:     No

 IUs:    5

 CIP:    510701

 EPC:    34B

 REV:    2024

 Course Description  

Develop the marketing knowledge and skills necessary for successful marketing in healthcare settings including aspects of business-to-business, business-to-customer, and appropriate use of digital platforms. Topics include marketing concepts and strategies, cost benefit analysis, and assessment of success of marketing initiatives.

 Prerequisite  

Prerequisite: BASM Dept. Chair permission.

Contact Hours (based on 11 week quarter)

Lecture: 55

Lab: 0

Other: 0

Systems: 0

Clinical: 0

Intent: Distribution Requirement(s) Status:  

Vocational Preparatory N/A  

Equivalencies At Other Institutions

Learning Outcomes

After completing this course, the student will be able to:

1. Integrate key marketing concepts by formulating a comprehensive marketing plan for a healthcare entity.
2. Assess the impact of technology and digital media on the democratization of marketing in the health care sector by comparing and contrasting historic and contemporary marketing activity.
3. Analyze the purpose of marketing in student's chosen field in the healthcare sector by critiquing its application in their field of interest.
4. Express the relevance of measuring marketing effectiveness by determining measures applicable to student's healthcare field of interest.
5. Evaluate the correlations between managerial bias and marketing effectiveness by researching its impact in student's chosen healthcare field of interest.

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

Course Contents

1. Marketing concepts.
2. Comprehensive marketing plan for a healthcare entity.
3. Technology and digital media on the democratization of marketing in the health care sector.
4. Historic and contemporary marketing activity.
5. Purpose of marketing in their chosen field in the healthcare sector.
6. Relevance of measuring marketing effectiveness by determining measures applicable to the healthcare field.
7. Correlations between managerial bias and marketing effectiveness by researching its impact in the healthcare field.