Course Title: Fundamentals of Marketing
Title Abbreviation: FUNDAMENTALS MARKETING
Department: BUS
Course #: 240
Credits: 5
Variable: No
IUs: 5
CIP: 520101
EPC: n/a
REV: 2018
Course Description
Introduction to the marketing of goods and services in a free enterprise system and the role of marketing in society. Topics include the marketing environment, marketing functions in manufacturing, retailing and service industries, market analysis including buyer behavior and market segmentation, marketing mix policies, advertising, pricing and public and legal policies that impact marketing. This course provides a valuable background both for students intending to transfer to 4 year business programs and for business owners wishing to improve their knowledge of marketing practices
Prerequisite
None
Contact Hours (based on 11 week quarter)
Lecture: 55
Lab: 0
Other: 0
Systems: 0
Clinical: 0
Intent: Distribution Requirement(s) Status:
Academic Elective
Equivalencies At Other Institutions
Learning Outcomes
After completing this course, the student will be able to:
General Education Learning Values & Outcomes
Revised August 2008 and affects outlines for 2008 year 1 and later.
1. Information Literacy
Definition: Recognizing when information is needed and have the ability to locate, evaluate, and use effectively the needed information.
Outcomes: Students will be able to . . . 1.1 Determine the extent of information needed. 1.2 Access the needed information effectively, efficiently, ethically, and legally. 1.3 Evaluate information and its sources critically.
2. Critical Thinking
Definition: The ability to think critically about the nature of knowledge within a discipline and about the ways in which that knowledge is constructed and validated and to be sensitive to the ways these processes often vary among disciplines.
Outcomes: Students will be able to . . . 2.3 Identify, interpret, and evaluate pertinent data and previous experience to reach conclusions.
3. Communication
Definition: Understanding and producing effective written, spoken, visual, and non-verbal communication.
Outcomes: Students will be able to . . . 3.4 Produce academic and/or professional writing and integrate it into written and spoken projects.
Course Contents