Catalog Course Search Details

 Department:    BASAM

 Course #:    324

 Credits:    5

 Variable:     No

 IUs:    5

 CIP:    520201

 EPC:    50B

 REV:    2018

 Course Description  

Develop the marketing knowledge and skills necessary for the successful management of a profit or not-for-profit organization, including business start-ups. Topics include marketing concepts, the development and execution of a marketing strategy, sales and customer management strategy, digital and social media strategy, and measurement of marketing effectiveness.

 Prerequisite  

Prerequisite: Admission to BASAM program and BASAM Director permission.

Contact Hours (based on 11 week quarter)

Lecture: 55

Lab: 0

Other: 0

Systems: 0

Clinical: 0

Intent: Distribution Requirement(s) Status:  

Vocational Preparatory Required for ATA degree  

Equivalencies At Other Institutions

Learning Outcomes

After completing this course, the student will be able to:

1. Explain the major concepts in the tools, history, and trends of marketing.
2. Define the scope of marketing activities and the relationships and links with other internal and external business functions.
3. Assess the impact of social media on consumer behavior on the democratization of marketing, including data privacy issues.
4. Critically analyze the ways in which marketing decisions can influence and impact social and environmental outcomes.
5. Describe and explain marketing planning, research, and strategies spanning from the initial product or service concept to the final sale.
6. Identify and analyze product offerings and present strategies for improved competitive position, including relationships to social and environmental considerations.
7. Determine measures to assess the effectiveness of marketing activities.

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

0. Application and Integration

Definition: Applying information from one or more disciplines and/or field experiences in new contexts (Outcome 0.1); developing integrated approaches or responses to personal, academic, professional, and social issues (Outcomes 0.2-0.5).

Outcomes: Students will be able to . . .
0.3 Identify and evaluate the relationships among different perspectives within a field of study and among different fields of study.
0.4 Integrate concepts and analytical frameworks from multiple perspectives to develop one or more of the following: more comprehensive descriptions, multi-causal explanations, new interpretations, or deeper explorations of issues.

1. Information Literacy

Definition: Recognizing when information is needed and have the ability to locate, evaluate, and use effectively the needed information.

Outcomes: Students will be able to . . .
1.1 Determine the extent of information needed.
1.2 Access the needed information effectively, efficiently, ethically, and legally.
1.3 Evaluate information and its sources critically.

2. Critical Thinking

Definition: The ability to think critically about the nature of knowledge within a discipline and about the ways in which that knowledge is constructed and validated and to be sensitive to the ways these processes often vary among disciplines.

Outcomes: Students will be able to . . .
2.3 Identify, interpret, and evaluate pertinent data and previous experience to reach conclusions.
2.4 Evaluate decisions by analyzing outcomes and the impact of actions.
2.9 Apply and/or create problem-solving strategies to successfully adapt to unpredictable and/or changing environments.

3. Communication

Definition: Understanding and producing effective written, spoken, visual, and non-verbal communication.

Outcomes: Students will be able to . . .
3.1 Recognize, read, and comprehend academic and/or professional writing.

4. Community & Cultural Diversity

Definition: Recognizing the value of human communities and cultures from multiple perspectives through a critical understanding of their similarities and differences.

Outcomes: Students will be able to . . .
4.3 Understand the historically and socially constructed nature of—and the meanings attributed to—human differences.
4.4 Demonstrate effective communication across differences in human communities and cultures.

5. Global & Local Awareness & Responsibility

Definition: Understanding the complexity and interdependence of, and stewardship responsibilities to, local and global communities and environments.

Outcomes: Students will be able to . . .
5.4 Understand the concept of local/global stewardship, and its ethical components, to communities and environments.

6. Individual Awareness & Responsibility

Definition: Understanding, managing, and taking responsibility for one’s learning and behavior in varied and changing environments.

Outcomes: Students will be able to . . .
6.1 Identify ethical and healthy choices and apply these personally, socially, academically, and professionally.
6.2 Demonstrate standards of professionalism in manner, appearance, and setting appropriate to the context, including the classroom, workplace, and community.

10. Technology

Definition: Understanding the role of technology in society and using technology appropriately and effectively.

Outcomes: Students will be able to . . .
10.2 Demonstrate an understanding of legal, ethical, and environmental issues in the use and misuse of technology.
10.4 Demonstrate an understanding of the impact of technology in one’s personal and professional life.

Course Contents

1. Major concepts in the tools, history, and trends of marketing.
2. Marketing activities and the relationships and links with other internal and external business functions.
3. The impact of social media on consumer behavior on the democratization of marketing, including data privacy issues.
4. The ways in which marketing decisions can influence and impact social and environmental outcomes.
5. Marketing planning, research, and strategies spanning from the initial product or service concept to the final sale.
6. Product offerings and present strategies for improved competitive position, including relationships to social and environmental considerations.
7. Measures to assess the effectiveness of marketing activities.