Catalog Course Search Details

 Department:    BASAM

 Course #:    324

 Credits:    5

 Variable:     No

 IUs:    5

 CIP:    520201

 EPC:    50B

 REV:    2019

 Course Description  

Develop the marketing knowledge and skills necessary for the successful management of a profit or not-for-profit organization, including business start-ups. Topics include marketing concepts, the development and execution of a marketing strategy, sales and customer management strategy, digital and social media strategy, and measurement of marketing effectiveness.

 Prerequisite  

Prerequisite: Admission to BASAM program and BASAM Director permission.

Contact Hours (based on 11 week quarter)

Lecture: 55

Lab: 0

Other: 0

Systems: 0

Clinical: 0

Intent: Distribution Requirement(s) Status:  

Vocational Preparatory N/A  

Equivalencies At Other Institutions

Learning Outcomes

After completing this course, the student will be able to:

1. Explain the major concepts in the tools, history, and trends of marketing.
2. Define the scope of marketing activities and the relationships and links with other internal and external business functions.
3. Assess the impact of social media on consumer behavior on the democratization of marketing, including data privacy issues.
4. Critically analyze the ways in which marketing decisions can influence and impact social and environmental outcomes.
5. Describe and explain marketing planning, research, and strategies spanning from the initial product or service concept to the final sale.
6. Identify and analyze product offerings and present strategies for improved competitive position, including relationships to social and environmental considerations.
7. Determine measures to assess the effectiveness of marketing activities.
8. PROGRAM OUTCOME: Acquire, organize, analyze, and interpret information and data to make informed, reasoned, equitable decisions and analyze systems for planning and decision-making.
9. PROGRAM OUTCOME: Use written & spoken skills & tools, concepts, & models of management applicable to the professional-technical discipline to communicate clearly & create an effective message, while demonstrating a professional presence.
10. PROGRAM OUTCOME: Demonstrate ability to assimilate, evaluate, & synthesize information from varying media & formats, including the ability to assess qualitative & quantitative data & to apply critical thinking & knowledge in an industry & managerial funct
11. PROGRAM OUTCOME: Explore, appreciate, and define the opportunities, challenges, and nuances of operating in an increasingly diverse, interconnected, and complex global community.
12. PROGRAM OUTCOME: Recognize and challenge culture-bound assumptions.

General Education Learning Values & Outcomes

Revised August 2008 and affects outlines for 2008 year 1 and later.

Course Contents

1. Major concepts in the tools, history, and trends of marketing.
2. Marketing activities and the relationships and links with other internal and external business functions.
3. The impact of social media on consumer behavior on the democratization of marketing, including data privacy issues.
4. The ways in which marketing decisions can influence and impact social and environmental outcomes.
5. Marketing planning, research, and strategies spanning from the initial product or service concept to the final sale.
6. Product offerings and present strategies for improved competitive position, including relationships to social and environmental considerations.
7. Measures to assess the effectiveness of marketing activities.